Most people looking for a trainer search locally, then check credentials before booking a class or session. Marketing for a dog training business means showing up in that search and presenting your experience honestly.
Some dog training clients come from search: someone typing 'puppy classes near me' or 'dog trainer for reactive dogs.' Many more come from referrals, especially from veterinarians and shelters. Both are part of the same marketing services other pet professionals use, adapted to how people actually find a trainer.
A vet is more likely to refer a trainer whose website looks current and professional, since the referral reflects on them too. If you don't already know the local vet clinics or shelters, introducing yourself and leaving a card with your class schedule costs nothing and tends to pay off over months.
List the certifications you hold and who issued them. A specific credential convinces more than a general claim of experience.
Describing what a typical course of sessions covers, and what usually changes, is more honest than promising a fixed result.
Short clips from real sessions capture the colour and energy of a class better than a written description ever could.
A handful of specific reviews, naming the actual issue a dog had, carry more weight than a pile of generic five-star ratings.
A trainer who posts an up-to-date class schedule online removes the biggest reason a client doesn't sign up: not knowing when or where to start. Someone forced to call and wait for a callback will often pick the next search result instead.
This is mostly a website problem more than a marketing one. A dog trainer website with a current schedule and a simple way to register does more for bookings than most advertising. Confirmation emails sent from your own address, rather than a booking tool's default sender, feel more established.
At minimum: your current class schedule, a clear description of your training approach, your certifications, and a way to reach you that doesn't require a phone call.
Introduce yourself in person if you can, then leave something they can hand to a client directly, like a card with your schedule. Most vets and shelters are glad to have a trainer they trust enough to recommend.
Describe what usually happens over a typical course of sessions instead of promising a specific outcome for every dog. Clients tend to trust specifics about your process more than guarantees, and guarantees about live animal behaviour are rarely honest.
As often as it changes. An outdated schedule is worse than no schedule at all, since it sends a client to call and ask, which is exactly the friction a website is supposed to remove.
Tell us about the classes or services you offer and how clients currently find you. We'll go over your local visibility, your website, and your referrals.
